Cybermall OwnerOperator
OVERVIEW OF BUSINESS MODEL
Cybermalls are Internet shopping centers and are popular online businesses. A cybermall is basically a Web site that contains different categories of online stores that people can visit to purchase goods and services that they are interested in. There are typically four types of cybermalls:
- geographically specific cybermalls (e.g., New England Craft Mall)
- product- or service-specific cybermalls (e.g., Outdoor Adventure Mall)
- industry-specific cybermalls (e.g., Financial Services Mall)
- demographic-specific cybermalls (Seniors Mall)
The type of cybermall that you will start depends on your online objectives, your target market, and the types of products and services that you sell. Cybermalls usually offer businesses two options:
- The business can have its site listed in the cybermall with a link out to its Web site
- the business can have a storefront developed within the cybermall
There are several ways that you can generate revenue with this type of business. Typically, businesses pay the cybermall an initial setup fee for having their site listed in the cybermall, and then they pay a monthly listing fee or a percentage of all sales made from the referral. You can also sell advertising in the different categories of your cybermall. This advertising is usually very appealing to online businesses as the exposure is highly targeted.
SKILLS NEEDED
Knowledge of online advertising techniques is an asset to run this type of business.
If you decide to launch a cybermall, you are going to have to ensure that
you are generating as much traffic as possible to your site to make it appealing
to possible vendors.
To do this, you are going to have to dedicate a lot of time
implementing various Internet marketing techniques to create a constant flow
of traffic to your site. Knowledge about electronic storefronts, shopping carts,
and electronic commerce would also be an asset.
Relative Links
Services
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