Custom-Printed Products
OVERVIEW OF BUSINESS MODEL
Promoting your Web site or business these days is a fully integrated process of traditional and progressive marketing techniques. A popular way to do this is to have the logo, URL, or business name printed on various items that we see and touch each day—things that are kept around a computer so that your Internet address is front and center when your potential client is only a click away from your Web site. Custom-printed products like coffee mugs, mouse pads, sticky notes, pens, and pencils are ideal promotional items to be used as giveaways at a trade show.
Many businesses are promoting their Web addresses even more visibly on building signage, vehicle signage, or window awnings. The Web is a perfect place to showcase and provide this service. Graphic files with corporate logos can be zipped and sent to you via e-mail. You can electronically send these files to all the production businesses that you hire to fulfill each order if you choose to outsource this activity. Clients probably should pay online for their order, but it’s not absolutely necessary.
SKILLS NEEDED
You will need experience and contacts within the custom-printing business and a firm grasp of graphic design techniques. If you decide to do the design yourself, you could save more money than if you outsourced this work.
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