Cookbooks and Recipes

OVERVIEW OF BUSINESS MODEL

The popularity of online cooking and recipe Web sites is growing constantly. Similar to purchasing a traditional offline cookbook at a bookstore, many people are now turning to the Web to find their latest recipes and purchase their cookbooks online. There are a few ways that you can generate revenue with this type of business.

Since your site will receive highly targeted traffic, you will provide an excellent advertising opportunity for cooking, food, or kitchen-related businesses. You can sell cookbooks and other cooking-related publications directly from your site. You can also charge a membership fee for this type of business whereby only members would be able to access certain sections of the site by way of a user ID and password.

This type of business also gives you a tremendous opportunity to practice permission marketing. You can ask people if they would like to be notified when you make updates to your Web site or if they would like to receive daily recipes via e-mail. This will encourage people to return to your site often and will also provide you with another advertising opportunity to offer cooking, food, or kitchen-related businesses.

If you send out a daily or weekly newsletter, you could sell advertising space in your newsletter to cooking-related businesses. You may choose to develop a niche for yourself in this area. You could develop a heart smart cooking site, a low-cal cooking site, or a macrobiotic diet site.

SKILLS NEEDED