Community Events Web Site
OVERVIEW OF BUSINESS MODEL
This business takes advantage of several of the primary strengths of the Internet— dynamic presentation of information, easy updatability, and quick and easy accessibility. Community events usually are posted in the newspaper or occasionally are advertised on television. Finding and attending one of these events can be quite a hassle, especially for people working in an office all day.
The purpose of a community event Web site is to provide easy, up-to-date access to a complete list of community events. By using the Internet to dynamically present this information, you will gain a significant advantage over newspapers and television. With the right online marketing strategy, you will have a lot of traffic. You will make your money primarily through advertising
SKILLS NEEDED
Your staff must have basic computer skills. An ability to program in HTML and design graphics would be useful if you don’t want to go through the time and expense to have a user-friendly database developed. You will want to develop online marketing expertise, as the more traffic you attract to your site, the greater your revenue will be.
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